2021 MIAMI Swim Week featured Stefania Roitman’s Debut Brand “My Happy by Stefi” with Mery Racuachi, and presented by Foster Grant & PAC Protocol

juillet 24, 2021

PARAISO Miami Beach or more commonly known as, Miami Swim Week, returned with fresh designs and brands for this year’s show. One of these newbies included designer, Stefania Roitman, who debuted her highly anticipated swimsuit designs with the launch of her brand, My Happy by Stefi. The Argentenian actress, host, and content creator also happens to be the current season coach for “The Voice” Latin America, now airing on OVID and Apple Itunes online.

Stefania’s inspiration for the brand stems from a yearning desire for love, freedom, and connection during a time of isolation. The global lockdowns during the height of the pandemic left many people feeling disconnected and emotionally unfulfilled. “My Happy” was Stefannia’s outlet that she so graciously chose to share with the world.

“My Happy by Stefi” was created to lay the foundation for a future built on open self-expression and unity with one another. Specifically, the brand promotes inclusivity and body positivity as a tool for highlighting the natural beauty of all shapes and sizes of women. The design pieces incorporate vivid colors and unique prints to accentuate the female form and create visual texture.

“This has been a very exciting moment for me where I was finally able to show what my inspiration has brought me to, a moment where I celebrate everyone, taking them to My Happy world!” says Stefi.

Opening for Stefania, Argentinian designer Mery Racuachi presented her collection for the third season of “Mery Playa.” The collection returned with a playful and exuberant experience, blending vintage vibes and latin finesse, coupled with a pop of tropical ambience and a dreamy pastel color palette.

The inspiration behind Mery Racuachi’s newest editions was an appreciation of gam rock and the 90’s runway appeal. Her pieces incorporate retro patterns, bold chains, and nostalgic accessories, infusing kitsch art and a modern aesthetic with an extravagant energy.

Both Stefi and Mery’s collections strive to bring out the star in every girl that isn’t afraid of feeling herself and letting her colors shine. The joint objective is to build a foundation of boldness and optimism and let the world. Unsurprisingly, both brands were incredibly well received even though they were different, yet complementary.

The 2021 fashion show was presented by Foster Grant, the effortlessly fashion-forward and affordable American brand of eyewear. Their sunglasses offer a wide range of trendy styles, 100% UVA-UVB lens protection, and superior scratch resistance and clarity, which came in handy on the Miami beach. Additionally, PAC Protocol, premier technology and blockchain partner, showcased its PAC App. This mobile wallet gives customers a fast and more cost efficient way to send, save and store digital transactions globally. #PACtoTheFuture.

The event took place at 6:00 PM (EST) on Sunday, July 11, 2021, at PARAISO Miami Beach. Miami Swim Week is the world’s largest marketing event for both the Swimwear and Resort Wear Industry. The multi-day fashion fair brings brands, media, and consumers to a destination where new brands are discovered and like-minded individuals mingle through a lifestyle that embraces the spirit, the body, and the beauty.

After 16 years in the industry, PARAISO Miami Beach did not fair to keep the momentum this year. Attendees included Latin popstar and fiance to Stefanie Rotman, Ricky Morena, along with Lele Pons, Ricardo Montaner, Marlene Salome, Sara Escobar, Mauricio Montaner, Ricky Montaner, Oriana Sabatini, Emilia Mernes, Maria Laura and Chris Lavish.

Walking in the show included models Alexa Collins, Breanna Marie, Brooke Lilly, Lillete, Zitavass, Khrystyana, Stefanie Gurzanski, Jenn Lee and Amber Davis amongst others.

Brands and designers including Forever 21, Honey Birdette, Breezy Swimwear, Swim With Poppies, Bukie Ade and Boohoo also featured their swimwear during the show.

Two time Latin Grammy Nominated Artist Morelli performed and the crowd went wild for his infectious hip moving songs as Mau & Ricky joined in the performance to make a special Miami Swim Week moment.