Meet The Founders Of Paradigm Media, A Women-Owned Digital Marketing Agency Dominating The CBD Industry

Lior Root and Sophia Trunzo are accomplished entrepreneurs, armed with ambition and combined decades of experience in paid media marketing and sales in the CBD industry. After years of leading in-house marketing teams, the pair seized on the explosive growth of CBD and started their own agency, Paradigm Media, in 2019. They have signed over 60 clients in under three years, including some of the biggest brands in CBD, and grown agency revenue by a projected 700%. We caught up with Lior and Sophia to hear more about how and why they started Paradigm Media.

What is Paradigm Media?

Paradigm Media is a data-driven and ROI-focused digital marketing agency that specializes in CBD and Cannabis advertising. As pioneers in the digital marketing industry, we’ve mastered our unique approach with innovative growth strategies to help our brands thrive in any competitive market. By leveraging our unique 360° strategy we are able to connect brands with their ideal audience and grow their online presence. We started our agency in late 2019 and are proud to say that, since, we have represented over 60 different brands as their one-stop-shop for all of their marketing needs.

What sparked the idea?

When we were working together at a local brand in San Diego, we were being reached out to personally by other brands asking how we were able to advertise on traditional platforms like Google and Facebook. If you’re not familiar, this industry comes with massive challenges and it can be incredibly hard to launch ads that are not only successful but compliant. These channels, which were available for any other industry, were not an option for CBD brands as there are so many policies in place. Brands from the largest names in the world to small mom and pop’s risked either getting their accounts disabled or banned. Because CBD is not federally categorized, it became close to impossible and brands were in the weeds (literally and figuratively) trying to find a way to advertise. From there we identified that there was a huge need for experts, like ourselves, in this industry to help CBD brands overcome these inevitable challenges.

Tell us more about the services you offer?

By understanding the challenges this industry is facing, Paradigm quickly became a one-stop shop for all of our clients’ needs. In 2019, we started with three services including; Paid Media, Affiliate Marketing, Email Marketing. Over time, we listened to our clients and decided to incorporate more services to provide brands full visibility of their marketing strategy and overall growth. In 2020, we began offering additional services such as Content Marketing, Social Media & Influencers Management, Web Development, and Graphic Design. By acting as an extension of our brands’ team, we’ve overcome these obstacles and have continued to exceed our clients’ goals month over month.

What is it like to build a business with your best friend?

It has been amazing and we feel very fortunate to have each other to lean on through this journey. While we originally met at a crossroads in our careers, we quickly connected through our entrepreneurial spirit and relentless drive. We’re both hustlers that live and breathe digital marketing so our dynamic is unmatched. Some clients even refer to us as ‘The Snipers.’ It’s not every day that you meet someone you can balance a professional and personal life with. When we’re not at the office, you can find us sipping a margarita by the pool. While we come from different backgrounds, Lior from Israel and Sophia being California native, we share a passion for success, traveling, and life in general. In the CBD industry, you really have to be excited every day to come to work and hustle and that’s everything we stand for. There are so many limits when it comes to CBD advertising and we’re up for the challenge. We pride ourselves on our ability to execute the most innovative strategies. We really feel like we’ve made a name for ourselves in this industry and we know this is just the beginning.

What’s next for Paradigm Media?

As a digital marketing agency specializing in the CBD industry, we understand the many difficulties brands face when promoting their products online and know how to overcome them. Therefore, we’re soon introducing new technology to the market that will revolutionize advertising CBD and Cannabis products online.
 If you, or someone you know, are looking for experts to help with CBD or Cannabis advertising, make sure to reach out to Paradigm Media to set up a call.

Website: https://www.paradigmmedia.agency/
Email: info@paradigmmedia.agency
Instagram: @paradigmmediaagency
LinkedIn: https://www.linkedin.com/company/paradigmmedia/

The post Meet The Founders Of Paradigm Media, A Women-Owned Digital Marketing Agency Dominating The CBD Industry appeared first on Women Daily Magazine.



source https://www.womendailymagazine.com/meet-the-founders-of-paradigm-media-a-women-owned-digital-marketing-agency-dominating-the-cbd-industry/

Commentaires

Enregistrer un commentaire

Posts les plus consultés de ce blog

Little Known Ways To Extract Benefits From Cannabidiol

Image
CBD stands for cannabidiol. It is the moment most predominant of the dynamic fixings of cannabis (marijuana). Whereas CBD is a basic component of medical cannabis, it is inferred straightforwardly from the hemp plant, which may be a cousin of the pot plant. CBD is promptly reachable in most parts of the United States, in spite of the fact that its correct lawful status is in flux. All 50 states have laws legalizing CBD with changing degrees of limitation. And whereas the government still considers CBD within the same lesson as pot, it doesn’t continually implement it. Hand holding bottle of Cannabis oil against Marijuana plant, CBD oil pipette In December 2015, the FDA facilitated the administrative necessities to permit analysts to conduct CBD trials. As of now, numerous individuals get CBD online without a restorative cannabis permit. Benefits you can get Numerous individuals utilize CBD oil for pain and to soothe torment. Understanding CBD can offer assistance to overcome t...
Lire la suite

The Impacts CBD Has On You And Your Body

Image
CBD is one way to beat common health problems or reduce symptoms that might be affecting you and getting in the way of everyday life. There are lots of ways CBD can impact your body, the main ones being relaxation and reduction of symptoms of anxiety and depression. It can also help with muscle inflammation, headaches, improve your skin, and much more. CBD comes from the cannabis plant and it is one of the many cannabinoids that can be found in the plant. You might have also heard of THC as well, another cannabinoid that has helped users to stay calm and relaxed. CBD works by interacting with receptors in the central nervous system that consequently bring on a calming effect, therefore, it is commonly linked to feelings of well-being. You can invest in CBD in the form of oil, vape, edibles or creams. The most popular option is usually oil as it’s easy to carry around and use a few drops whenever you feel you need it. For more trustworthy information about CBD and its benefits, you ca...
Lire la suite

Benefits Of Consuming CBD Oil That Helps Lead A Healthy Life

Image
CBD or cannabidiol is nothing but a chemical present in a plant named Cannabis Sativa. Much like many other plant extracts, CBD oil, too, comes with many medicinal properties. With several studies on CBD, the medical care field has found multiple benefits of using CBD.  Check the collection of all the best CBD oil brands to know more about the benefits of consuming CBD. Antidote For Stress and Anxiety Initial studies and research have revealed that CBD oil comes with a special capacity to tame depression and anxiety. With today’s fast-paced lifestyle, anxiety and stress have become inalienable. Consumption of CBD can reduce the extent and intensity of anxiety to a large extent. Therefore, it is also effective in restricting anxiety-driven health conditions. Therefore, to stay fresh all day without feeling anxious or stressed, the consumption of CBD can be a smart solution. Limiting PTSD Syndromes “Post-Traumatic Stress Disorder”, also known as PTSD is a major trouble for m...
Lire la suite